iTunes Festival channel shows up on Apple TV ahead of SXSW concerts

As seen on 9to5mac,  Apple has added an iTunes Festival channel to the Apple TV so that users can live stream concerts. The Apple TV application highlights the different concerts that will take place at the festival, as well as some notable artist. These artist include Kendrick Lamar, Willie Nelson, Coldplay, Soundgarden, Imagine Gardens, Keith Urban, and Pitbull. This will be Apples first iTunes Festival here in the United States.

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