Microsoft’s new Surface tablet will not threaten iPad’s dominance

The title of this post surprises you right? It surprised me being that once I got a look at Microsoft’s Tablet I was stunned and didn’t believe that Apple had a chance to compete with its ipad, but I was wrong.

Analyst say that Microsoft’s new tablet computers are no threat to Apple’s iPad, given the lack of enthusiasm among developers to create applications that run on the new Windows operating system.

As you all know Microsoft introduced its own line of tablets on Monday, taking on Apple’s iPad  as well as its own hardware partners including Samsung and Hewlett-Packard. This will be a hot battle between these companies but analyst believe ipad will still be on top.

“The most important factor in the success of a tablet is its ecosystem. Based on our discussions with developers, we find the lack of enthusiasm concerning,” Jefferies analyst Peter Misek said.

Misek predicts Windows 8 tablets to struggle to compete with the iPad, which offers more than 225,000 apps, and to a lesser extent with tablets based on Google’s Android operating system, such as the Galaxy Tab.

With 2 versions of the Surface tablet, Windows RT and the Windows 8,  selling two versions of the tablet in the same retail channels will confuse consumers, said analysts at Jefferies, Forrester Research and ThinkEquity.

“Choice is a key tenet of Windows, but too much choice is overwhelming for consumers,” Forrester Research said. “Apple gets this, and limits iPad options to connectivity, storage, and black … or white.”

By the looks of it, the Surface tablet is just doing way too much to provide the customers variety which is only causing confusing. Microsoft should re-think what their whole marketing plan and step their game up a little to show that this products is what people really want.


Microsoft Surface Keynote

Here is a video of Microsoft Vice President Steven Sinofsky using the surface tablet to launch apps like MS Office, Adobe Lightroom, and Netflix. In an article on 9to5mac they say “While it would not be a Microsoft demo without a few crashes…” you can see the Vice President running back to grab a back up demo model because the one he was using crashed.

Skip to 13:00 Minutes

Microsoft Unveils Surface Tablet

Microsoft unveiled its Surface Tablet at Milk Studios located in Los Angeles today. 

After sending out cryptic invitations predictions flooded from media and consumers alike- most thought maybe Windows Phone 8, while other rumors included a potential Xbox Surface, but nope the Microsoft Surface Tablet was unveiled.

The Microsoft Surface tablet comes in two different options, Windows RT and Windows 8 Pro.
Windows RT is the lightweight option, both physically and spec-wise.
  • 676g
  • 9.33 mm thick
  • 10.6″ ClearType HD DIsplay
  • 31.5 Wh battery
  • microSD, USB 2.0, Micro HD Video
  • Office Home & Student 2013 RT, Touch Cover, Type Cover
  • 32 GB, 64 GB
Windows 8 Pro, is the obvious pro option, and is said to be the “full PC.” It comes with a heftier weight.
  • 903 g
  • 13.5 mm thick
  • 10.6″ ClearType Full HD Display
  • 42 Wh battery
  • microSDXC, USB 3.0, Mini DisplayPort Video,
  • Touch Cover, Type Cover, Pen with Palm Block
  • 64 GB, 128 GB

Specs Found on

This awesome new machinery comes with a sturdy, integrated kickstand and a SmartCover-esque cover, that features a fully functioning keyboard, with a trackpad. It connects with a “single magnetic click”. Tight right?

“I can touch type on this as fast as I can type on any keyboard.” said Microsoft’s Michael Angiulo. The Touch Cover comes in five colors – black, red, blue, and pink.

The surface also comes with two cameras called “LifeCams” The rear-facing camera is angled so when positioned on a kickstand, it can still record meetings or any other event thats going on.

To top everything off, being that this is a full-on PC it can run true PC games.

Microsoft has stated the tablet-PC hybrids will be priced competitively, but no mention of price or release date was mentioned. So I guess will just be waiting to see what they got to unveil about it next!